Pictured: Gordy Rush of Guaranty Broadcasting interviews LSU head coach Les Miles
Guaranty Broadcasting has moved Central High Wildcat Football to one of the most powerful FM broadcast signals in the country. 100.7 The Tiger will be home to Central’s Friday night broadcasts beginning next Friday when Central hosts Istrouma at 7PM. Guaranty’s Vice-President and Market Manager Gordy Rush of Central explained “Yesterday’s launch of the simulcast of ESPN on both 104.5 and 104.9 left Central High Football without a broadcast home. We felt obligated to honor our commitment to the program and now being a resident of Central, the natural fit was to put Central on 100.7 The Tiger because country connects well in Central, Zachary and Livingston Parish and that is a great match.”
100.7 the Tiger broadcasts on an FM signal that is the maximum strength allowed by the FCC. Rush noted that “Central now is one of the few high schools in America that is on a 100,000 watt station, and you will be able to hear Central Football from downtown New Orleans all the way to Crowley as well as anywhere in the world on the 100.7 The Tiger smartphone app.” He also explained the marketing behind the move. “We are going to put Central out there and we think it is a good lifestyle fit with country music and trying to connect with families, and especially the good values we have here in Central.”
The simulcast of 104.5 and 104.9 began yesterday and Rush explained “We made the decision to simulcast 104.5 ESPN, whose city of license is Jackson, LA which is Northwest of Baton Rouge on 104.9 which has been Country Legends which is located in Donaldsonville. Together these stations blanket Baton Rouge very well and reach from Natchez to Norco and Hammond to Morgan City. Guaranty broadcasts Catholic High Football on the new 104.5 ESPN simulcast and University High School on Talk 107.3 FM.” Gordy Rush, a former LSU Football player, and Guaranty Broadcasting are big supporters of High School Football. “We pride ourselves on being a local broadcaster. Connecting with local communites through their high school’s football team is a fantastic way to grow brand loyalty and I’m hopeful that all of the residents of Central take notice and make 100.7 the Tiger, #1 for New Country, as their favorite radio station!
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